Along with SEO marketing, social media marketing is becoming more and more important every day. Not only is Twitter a blessing for individuals and entrepreneurs who want to express their ideas on the Internet, but it is also a fantastic tool for organizations that wish to show their personal side to the world. In the right hand, Twitter can prove to be a powerful promotional tool. Perhaps even more powerful than conventional SEO.
Although it is better to have a hundred relevant followers than five hundred followers who do not really care about your tweets, numbers do matter. People look at the number of followers you have and judge you on that basis. If you’ve spent any amount of time on Twitter, you must have worked out a few ways of increasing the number of your Twitter followers on your own.
But there is more than one way to skin a cat, and there are many methods that will help you increase the number of people following you on Twitter. Here are five surefire methods of becoming a Twitter celebrity. Even if you manage to get two or three of these things right, you will succeed in making Twitter work for you.
- Be Fun, Entertaining and Interesting
In order to gain more followers, you will have to gain credibility. Unlike SEO marketing were getting the keywords right can win you half the battle, a tweet needs to be extremely interesting. Whether you give tips, express new ideas, reveal new things or offer suggestions, you need to be interesting to real people. By adding a dash of humor to your tweets and adding a personal touch, you can inspire people to follow you.
- Don’t Stand Aloof, Be a Participant
While tweeting well is a great gift, you also need to participate on Twitter if you want others to follow you and participate in your conversations. You need to retweet relevant tweets, mention people, reply to mentions, use hastags and links topics of interest along with your tweets. By posting unique content and interacting with others, you will become a part of the community and will get followers naturally.
- Target Established Tweeters
While SEO marketing doesn’t depend too heavily on interaction, Tweeting is a different ball game altogether. If you can get into the good books of powerful tweeters who tweet about topics similar to yours, you can get lots of followers in a very short time. This is how it works: you interact as much with the power tweeters as possible and grab their attention. As you tweet about topics that interest these people, they may mention you in a conversation or retweet your tweets. This will bring you to the notice of all their followers, and there is a good chance that of these followers following you.
- Follow Others
This is the simplest and the most basic tactic that most people use. It is the kind of thing that you’d work out on your own. If you follow someone on Twitter, there is a good chance that they’d follow you back (provided you tweet regularly and have a complete profile). Just make sure that you follow relevant people. By following people who do not have anything to do with the topics that you are interested in, you may do more harm than good to your image.
- Jump on the Peak Hour Bandwagon
While an SEO article gathers visitors over a length of time, a Tweet is relevant only for a few minutes or hours! Studies suggest that Tweeting is at its peak from 10:00 to 16:00. The timings may change according to the location. If you are targeting a particular location, find out the peak tweet hours and tweet feverishly at this time. By doing this, you increase the visibility of your tweets, and you get the chance of converting random readers into followers.
Nowadays, most organizations and entrepreneurs are using Twitter for business and brand promotion. The advent of Internet has made social media and web marketing very useful to businesses worldwide. A right team of SEO professional and social media marketers can help you harness the power of online marketing for advertising products and increasing sales.