Consumers are no longer wowed by gimmicks, and most are savvy enough to recognize a marketing ploy from a mile away. Buyers are far more interested in quality products than flashy design, but it’s still important to grab prospective customers’ attention. One of the most innovative ways to do this is with QR code packaging that invites customers to discover more about your brand. QR codes are based on the same technology as a barcode, and they can be scanned to generate information or open a webpage. With an innovative approach, you can use QR codes to blow away your customers and inspire the amazement that will solidify their investment in your brand.
Next Level Customer Engagement
A QR code is an engaging feature, but it’s not enough to sustain interest in and of itself. You need to ensure that it links to a platform that offers customers an opportunity to engage. Remember that your target demographic probably has high standards for engagement. It’s more than just a social media follow or a video to watch. It’s a channel of communication between brand and consumer — the beginning of a relationship that’s based on shared values and commitments. When a customer scans your QR code, they need to be hooked with a presentation that’s relatable and accessible.
If you’re investing in sustainable sachet packaging, for example, perhaps eco-friendly business practices are your calling card. Consumers are increasingly conscious of the sustainability of the brands they buy. This is an effective angle for engaging buyers and building rapport, and a QR code can serve as the gateway. Through all of this, though, it’s important to build your efforts on authenticity. Certain aspects of your brand can certainly help you attract customers, but you should highlight those values that are truly relevant and important to your company. Anything less is likely to fall apart and backfire.
Defining sustainability is vital if you intend to integrate it into your marketing efforts. The term itself is somewhat subjective, and your definition of “sustainable” may differ wildly from consumers’ definition. Before you cultivate your whole brand around this concept, you should carefully consider what it means to you and how it manifests in your company. Your packaging may be sustainable, but are your sourcing practices? What about your manufacturing process? These are important questions to address and answer for yourself before you have to answer to your brand’s customers.
In addition to choosing eco-friendly packaging for snacks, you can boost your sustainability by minimizing waste, limiting the use of plastic, using renewable energy, and promoting staff’s work-life balance. These steps can help establish a solid foundation that will serve your company’s longevity, and your brand’s followers will appreciate it, too. Perhaps the most effective positive change can emerge from companies that partner with their customers to implement more sustainable practices. Use your products’ packaging to ask followers how they would reduce waste, stop climate change, and make the world a better place for everybody.
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